'Old Money' Aesthetic: Kids' Clothes Edition

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There’s a line in Ann-Marie MacDonald’s novel Fall On Your Knees that says, in reference to a character’s clothes, “Nothing showy, all quality, like a real-life princess.” And that, in a nutshell, sums up the “old money” or “quiet luxury” aesthetic that’s gone viral on TikTok … and, really, every other social media outlet. Old money doesn’t boast flashy labels; instead, it’s comprised of classic, tailored, high-quality pieces with a timeless, sophisticated style. And if you’re into looking like you’re from a trust fund family, you probably want your kids to look the same — which is why we’ve curated this roundup of old money kids’ clothes.

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The clothes that embody this aesthetic are often in neutral colors, made with natural fabrics — no trendy silhouettes or bright hues here (sorry, Barbiecore fans). There are no eye-catching accessories, either; everything is understated and simple, emphasizing subtle elegance instead of glittering opulence.

  • J. Crew Boys’ Striped Sueded Half-Zip Popover

    Image Credit: J. Crew

    This preppy collared half-zip popover with crisp navy stripes against an ivory background looks like something your kid would wear to keep warm on a yacht against the chilly sea breeze.

    J. Crew Striped Half-Zip Popover
    Buy now

  • Baby Cardigan Outfit

    This adorable baby cardigan set with a coordinating skort looks like a mini version of a private school uniform — but its super-soft cotton and elastic waist makes it more comfortable.

    Baby Cardigan Set
    Buy now

  • Modern Moments by Gerber Gauze Romper

    The source for this old money gauze romper? The incredibly affordable Modern Moments line from Gerber, available at Walmart! It comes in four colors and ranges in sizes from 12-24 months … and at under $15, the price is unbeatable.

    Modern Moments Gauze Romper
    Buy now


  • Janie & Jack ‘The Equestrian’ Dress

    From the Peter Pan collar to the faux suede belt, The Equestrian dress by Janie & Jack practically screams “old money”.

    Janie & Jack ‘Equestrian’ Dress
    Buy now

  • H&M Kids Beige Coat

    Image Credit: H&M Kids

    An under-$40 coat that makes your kid look like a million bucks? Yes please! This warm beige coat from H&M has details like a rounded collar and double-button front that give it an upscale feel.

    H&M Kids Beige Coat
    Buy now


  • The Children’s Place Girls’ Pleated Skort

    Whether your kid is enrolled in a posh private academy or not, this skort from The Children’s Place (available in three colors!) will give off prep school vibes. An Amazon bestseller with over 8K nearly-perfect ratings, it’s made of a supersoft cotton and spandex combo for stretch and durability.

    The Children’s Place Girls’ Pleated Skort
    $7.40 – $30.99

    on Amazon.com

    Buy now

  • H&M Kids Cotton Chinos

    These pants have the look of perfectly-pressed and polished cotton chinos, but they have an adjustable elasticized waist for the ultimate fit and comfort.

    H&M Kids Cotton Chinos
    Buy now

  • Kimocat 3-Piece ‘Suit’

    This adorable 3-piece set perfectly embodies “old money” by feeling both casual and upscale all at once. It’s available in nine different color combos, but we love this chic neutral blue and gray.

    Kimocat 3-Piece Suit

    on Amazon.com

    Buy now

  • GAP Baby CashSoft Cable-Knit Sweater Set

    In a soft heather gray hue (and even softer cashmere-like feel!), this adorable sweater set is the perfect way to get the luxe look for less.

    GAP Baby CashSoft Cable-Knit Sweater Set
    Buy now


  • Hope & Henry Girls’ Tea Dress with Collar and Sash

    Can’t you just see Princess Charlotte in a dress like this?! It’s prim, proper, and picture-perfect. 

    Hope & Henry Girls’ Tea Dress
    Buy now

  • Posh Peanut Ribbed Ruffled Cap Sleeve Henley Romper

    When it comes to the “old money” aesthetic, it’s all about being stylish and simple, not showy — and this basic black romper, with ruffled cap sleeves, is a perfect example. Plus, it’s made with Posh Peanut’s signature soft bamboo fabric for premium comfort.

    Posh Peanut Ribbed Ruffled Cap Sleeve Henley Romper
    Buy now


  • Andy Cut & Sew Sweater

    Available in sizes from toddler to preschool, this dapper little sweater is an ideal “old money” way to ward off the chill.

    Andy Cut & Sew Sweater Toddler Gray
    Buy now


  • Banana Republic Baby Godet Dress

    Image Credit: Banana Republic

    Banana Republic’s Baby Godet dress — also available in khaki — is the epitome of old money style: simple and refined, yet with just enough detail (like the pleating in the skirt and sleeves!) to elevate.

    Banana Republic Baby Godet Dress
    Buy now


  • DKNY Classic Fit Shirt

    Image Credit: DKNY

    This classic, crisp white shirt is great for layering under a sweater or vest, but the details like the cuffed sleeves make it a great basic standalone too.

    DKNY Classic Fit Shirt
    $19.95 – $24.99

    on Amazon.com

    Buy now


  • Hope & Henry Girls’ Milano Stitch Cardigan

    Image Credit: Hope & Henry

    If there’s one staple of an “old money” wardrobe, it’s a classic cardigan in a go-with-everything color — like this cute version with a ruched shoulder detail from Hope & Henry.

    Hope & Henry Girls’ Milano Stitch Cardigan
    Buy now

  • Mia Belle Girls Bold Ambition Plaid Collared Jacket & Skirt Set

    Image Credit: Mia Belle Girls

    Plaid is reminiscent of private school uniforms and everything upscale, and this adorable two-piece set from Mia Belle Girls is preppy perfection. 

    Mia Belle Girls Bold Ambition Two-Piece Set
    Buy now


  • Petite Plume Pajama Set, Antique Red Ticking

    Image Credit: Petite Plume

    Keep that aristocratic aesthetic going even into nighttime with a set of posh Petite Plume PJs! (Prince George has even been spotted sporting the brand!) Made of lightweight brushed cotton, they’re super-comfy, and available in sizes ranging from 6 months to 14 years. You can even have the pocket monogrammed for an extra-fancy touch!

    Petite Plume Pajama Set, Antique Red Ticking
    Buy now


  • Vineyard Vines Girls’ Kick-Flare Corduroy Pants

    If your daughter isn’t the dress type, she can still rock the “old money” vibe with these classic corduroy pants from Vineyard Vines! They come in four colors (this one is “marshmallow”) and will be one of the most versatile pieces in her wardrobe.

    Vineyard Vines Girls’ Kick-Flare Corduroy Pants
    Buy now

  • J. Crew Kids’ Cashmere Crew Neck Sweater

    Image Credit: J. Crew

    At just under $100, this cashmere sweater is a splurge — but no one can argue that cashmere is as “old money” as it gets. And it’s durable enough to pass down, so younger siblings (brothers or sisters — it’s unisex!) can wear it later, making sure you get your money’s worth. It comes in 11 colors.

    J. Crew Kids’ Cashmere Crew Neck Sweater
    Buy now


  • Stride Rite Mara Mary Janes

    Image Credit: Stride Rite

    Mary Janes are a timeless style that’s synonymous with upscale outfits, and this pair from Stride Rite have that polished look with a memory foam footbed for comfortable wear all day.

    Stride Rite Mara Mary Janes
    Buy now

  • The Children’s Place Boys Uniform Lace Up Boots

    Whether your “old money” kiddo is wearing jeans or chinos, a sweater or sport jacket, these versatile boots from The Children’s Place pull the look together.

    The Children’s Place Boys’ Uniform Lace Up Boots
    Buy now

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