Boots have released a new everyday value range to make the basics more affordable amid the cost of living crisis.
We already know people are struggling to afford hygiene products, with a shocking report showing families are having to pick between them and food.
Wanting to help customers afford the essentials, Boots have priced their new line between 50p and £1.50.
There are 60 items across toiletries, skincare, dental, haircare and period products.
Studies show money is surpassing health as the main priority for shoppers, so this new range is designed to bridge that gap.
Available online and in store, the range can be shopped now but will continue to be rolled out to over 1,000 Boots branches over the next few weeks.
Jenna Whittingham-Ward, head of beauty at Boots Brands & Exclusives, says: ‘At a time when many people are facing choices between heating and eating and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no compromise range to help customers make small everyday switches to help save money.
‘Jessie Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles.’
This new line up is an extension of the brand’s ‘prize lock promise’, in which they pledged to freeze the cost of over 1,500 items for this year as prizes climb elsewhere.
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